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| The Hair Straightening Facts |
The scalp is very delicate and healthy hair can frizz out as a result of exposure to conditions for instance exposure to sunlight and heat, and this can result in weakening of the hair shaft and eventual hair loss. Keratin blowout entails using liquid keratin, which is applied to the root of the hair shaft and slowly works up the hair to improve the hair texture, softens and straightens it. With the combined use of a straightening iron, it helps in bonding of molecules in the hair follicle, which on the outward view is "straightened" hair. Think of it as an internal repair of your hair, which like any other living thing, gains or deteriorates in response to outside stimuli. A major component of this treatment is the use of a chemical component, formaldehyde, which has caused a lot of controversy on safety concerns. The truth of the matter is that it is this component, which if used in appropriate levels in the keratin blowout product, produces the straightened effect on hair and keeps it that way for 10-12 weeks.
Recently there have been introduction into the market of non-formaldehyde containing keratin blowout products, for example the Coppola complex which as claimed have desired effects that can be achieved from Brazilian keratin treatment products, which at the very least contain acceptable levels of formaldehyde. (Below .02%) It is essential for consumers to go out and do research to find out which keratin products are the safe and do the job because most of the products that are out on the market contain what they call "safe" doses of the element, and safe can be connoted to mean 10% content! This is the level of formaldehyde, which was found in Oregon by a group of toxicology experts that led the Occupation Safety and Health Administration (OSHA) to issue a warning on Keratin Blowout Products.
There is a growing band of products are gracing our store shelves claiming to lead you to the "no-frizzy" highway. However, in the end, the power rests with the consumers who have to brave the maze and make informed decisions not only to benefit them but benefit the health of their stylists!
Image Source: http://www.nikkicutsorangecounty.com/hair-portfolio/keratin-brazilian-blowout/

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